Master the business behind the bottle.
A clear, section-by-section primer on how the wine industry actually works — from vineyard economics to distribution, branding, and the bottom line.
$500 / year · 10 in-depth sections · read every section as a PDF
Everything they don't teach you about the wine trade
Built for new entrants, hospitality pros, investors, and anyone who wants to understand how money really moves through wine.
Section by section
The whole book broken into focused, digestible sections — open just the one you need, as a clean PDF.
Vine to ledger
Follow a bottle from the vineyard through production, distribution, and the cash register.
Real economics
Margins, pricing, the three-tier system, and the unit economics that decide who survives.
Compliance made clear
Licensing, TTB, and label law explained in plain English so you can stay out of trouble.
Marketing that sells
Branding, storytelling, ratings, and the direct-to-consumer playbook that builds loyalty.
Read anywhere
Your subscription unlocks every section online — open them on any device, any time, all year.
10 sections, one complete picture
A taste of what's covered. Subscribe to open any section as a full PDF.
Introduction to the Wine Business
How wine moves from vine to glass to ledger — and where the money is made along the way.
Grape Growing & Viticulture
Climate, terroir, varietals, and the yearly growing cycle that sets the ceiling on quality.
Winemaking Fundamentals
Fermentation, aging, blending, and bottling — the craft decisions that shape style and cost.
Wine Production Economics
Cost of goods, capacity, vintage risk, and the unit economics every wine business must understand.
The Three-Tier System
How U.S. distribution works, why it exists, and how to navigate distributors and compliance.
Wine Marketing & Branding
Positioning, label design, ratings, storytelling, and building a brand customers return to.
One price. The whole book. A full year.
- Unlimited access to all 10 sections
- Each section delivered as a clean, readable PDF
- Cancel anytime — keep access for the rest of your paid year
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No refunds. Renews yearly until cancelled.
Written by someone who has lived the business
The Wine Business Primer distills years of hands-on experience across the wine trade into a guide you can actually use — no jargon, no fluff, just how it really works.
Meet the author“The wine business rewards people who understand the whole chain — not just the wine in the glass.”
Ready to understand the business of wine?
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