Read the book, section by section
Pick a section to open it as a PDF. Subscribe to unlock all sections.
Introduction to the Wine Business
How wine moves from vine to glass to ledger — and where the money is made along the way.
Grape Growing & Viticulture
Climate, terroir, varietals, and the yearly growing cycle that sets the ceiling on quality.
Winemaking Fundamentals
Fermentation, aging, blending, and bottling — the craft decisions that shape style and cost.
Wine Production Economics
Cost of goods, capacity, vintage risk, and the unit economics every wine business must understand.
The Three-Tier System
How U.S. distribution works, why it exists, and how to navigate distributors and compliance.
Wine Marketing & Branding
Positioning, label design, ratings, storytelling, and building a brand customers return to.
Direct-to-Consumer & Wine Clubs
Tasting rooms, e-commerce, shipping law, and the recurring revenue of a great wine club.
Compliance, Licensing & Regulation
TTB, state licensing, label approval, and the regulatory must-knows that keep you in business.
Wine Sales & Hospitality
On- and off-premise sales, sommelier essentials, and the service that turns tastes into loyalty.
Finance, Pricing & Profitability
Pricing strategy, margins, cash flow, and the financial levers that separate hobby from business.