The mind behind the Primer
Decades in the wine trade, distilled into a guide you can actually use.
The Author
Founder, Wine Business Primer
The Wine Business Primer was created to answer a simple question that almost no one explains clearly: how does the wine business actually make money?
After years working across the wine trade — from the vineyard and cellar to distribution, retail, and the back office — the author saw the same gap again and again. Plenty of books teach you how to taste wine. Very few teach you how the business of wine truly works.
This Primer closes that gap. It's written for newcomers breaking into the industry, hospitality professionals who want to understand the economics behind the list, investors sizing up a winery, and anyone curious about the journey from vine to ledger.
Every section is practical, current, and free of jargon — the guide the author wishes had existed at the start of their own career.